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    <title>Find Marketing and Trade Show Exhibits</title>
    <link>http://exhibitsite.com</link>
    <description>Find Marketing and show Exhibits</description>
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	<title>A Guide To Renting Trade Show Displays From Companies At Your Destination</title>
	<link>http://exhibitsite.com/540590-A-Guide-To-Renting-Trade-Show-Displays-From-Companies-At-Your-Destination.html</link>
	<pubDate>Sat, 04 Feb 2012 13:11:34 -0800</pubDate>
	<category><![CDATA[Marketing]]></category>
	<description>
                Many companies now feel comfortable renting trade show displays instead of buying. Renting provides a number of advantages, particularly for companies that are not very heavily invested in convention attendance. It allows your business to swap out old trade show booths once they are past their useful life. It guarantees no storage hassles and fewer travel problems. Renting provides most of the same benefits that would be expected from larger trade show stands. There is another way that r...	</description>
	<content:encoded><![CDATA[        Many companies now feel comfortable renting trade show displays instead of buying. Renting provides a number of advantages, particularly for companies that are not very heavily invested in convention attendance. It allows your business to swap out old trade show booths once they are past their useful life. It guarantees no storage hassles and fewer travel problems. Renting provides most of the same benefits that would be expected from larger trade show stands. There is another way that renting can make your convention experience easier: it can remove the hassle of shipping if you rent from a company based at your destination.Destination Rental Is The Lowest-Cost Way To Rent Trade Show StandsShipping costs a lot of money for almost all trade show booths. They are large, they are bulky, and they often require multiple boxes. They should be handled with care, and ideally they should be handled by someone with a lot of experience moving trade show booths, which drives the price ...]]></content:encoded>
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	<title>Making The Most Of A Small Trade Show Exhibit Area</title>
	<link>http://exhibitsite.com/403296-Making-The-Most-Of-A-Small-Trade-Show-Exhibit-Area.html</link>
	<pubDate>Sat, 04 Feb 2012 13:11:34 -0800</pubDate>
	<category><![CDATA[Marketing]]></category>
	<description>
                When it comes to trade show displays, bigger isn't always better. Although many veteran designers will despair when faced with a small unit, those who are innovative and often more successful welcome the smaller space as an opportunity. Condensed convention spaces can lead to better choices, better design, and ultimately a more impactful presentation.Small Trade Show Displays, Big ImpactA compact unit has an inherent advantage because of its reduced area. When you're planning out a small...	</description>
	<content:encoded><![CDATA[        When it comes to trade show displays, bigger isn't always better. Although many veteran designers will despair when faced with a small unit, those who are innovative and often more successful welcome the smaller space as an opportunity. Condensed convention spaces can lead to better choices, better design, and ultimately a more impactful presentation.Small Trade Show Displays, Big ImpactA compact unit has an inherent advantage because of its reduced area. When you're planning out a small booth, you must consider every letter and every picture much more carefully. The space is so tight that you cannot avoid coming up with a precise, well thought out layout. This is a sharp contrast to the larger units, where almost limitless space allows designers to be more careless in their selections. It's easier to end up with information overload and provide data that doesn't have a lot of value in the end.Similarly, a small trade show exhibit often leads to a more focused message than ...]]></content:encoded>
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	<title>How Not To Design A Trade Show Display: Mistakes You Need To Avoid</title>
	<link>http://exhibitsite.com/209180-How-Not-To-Design-A-Trade-Show-Display-Mistakes-You-Need-To-Avoid.html</link>
	<pubDate>Sat, 04 Feb 2012 13:11:34 -0800</pubDate>
	<category><![CDATA[Marketing]]></category>
	<description>
                There are many ways to correctly design a good trade show display. In fact, every industry and even every convention will have different requirements for excellence alongside the standard criteria. These quirks are something that will be learned in time, but basic trade show booth design skills don't have to be. By learning what you need to avoid, any designer can prevent the most common pitfalls and enjoy success from the beginning.Mistake : Too Much TextPeople do not like to read a wal...	</description>
	<content:encoded><![CDATA[        There are many ways to correctly design a good trade show display. In fact, every industry and even every convention will have different requirements for excellence alongside the standard criteria. These quirks are something that will be learned in time, but basic trade show booth design skills don't have to be. By learning what you need to avoid, any designer can prevent the most common pitfalls and enjoy success from the beginning.Mistake : Too Much TextPeople do not like to read a wall of text. They want you to communicate with them using images rather than focusing exclusively on words. There is no particular rule of thumb that should be followed, but most designers try to keep  of their trade show display space utilized by photos and graphics and no more than  as text area. Many will shoot for fewer words and more whitespace.Mistake : The Crammed Trade Show DisplayAs touched on above, whitespace is a particularly vital element of any exhibit. It doesn't nece...]]></content:encoded>
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	<title>A No-Fear Guide To Pop Up Displays</title>
	<link>http://exhibitsite.com/600497-A-No-Fear-Guide-To-Pop-Up-Displays.html</link>
	<pubDate>Sat, 04 Feb 2012 13:11:34 -0800</pubDate>
	<category><![CDATA[Marketing]]></category>
	<description>
                Your company needs to have a presence in a venue where space is at an absolute premium. Perhaps you're restricted to a small amount of floor area. Or, even more nerve-wracking, perhaps you're limited to table top displays only. Whatever the situation, you don't need to panic when you've only got room for a small trade show booth. You can still create a high-impact unit that will generate great responses. You just need to know the tips and tricks of maximizing a smaller area.Step : Conden...	</description>
	<content:encoded><![CDATA[        Your company needs to have a presence in a venue where space is at an absolute premium. Perhaps you're restricted to a small amount of floor area. Or, even more nerve-wracking, perhaps you're limited to table top displays only. Whatever the situation, you don't need to panic when you've only got room for a small trade show booth. You can still create a high-impact unit that will generate great responses. You just need to know the tips and tricks of maximizing a smaller area.Step : Condense All Aspects Of Your Trade Show BoothIf you already have a trade show booth designed, get it ready for a full analysis. Your first step will be to pull the most important ideas from that unit so that you can apply them to the table top displays that you are about to design. Look closely at your current exhibit. Think about what message it's projecting to visitors, and whether you're looking to change that message. How much information does it have? What information is truly vital?If you d...]]></content:encoded>
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	<title>How To Make A Trade Show Exhibit Your Own Without Owning It: Exploring Trade Show Display Rental</title>
	<link>http://exhibitsite.com/170033-How-To-Make-A-Trade-Show-Exhibit-Your-Own-Without-Owning-It-Exploring-Trade-Show-Display-Rental.html</link>
	<pubDate>Sat, 04 Feb 2012 13:11:34 -0800</pubDate>
	<category><![CDATA[Marketing]]></category>
	<description>
                In the past, it was nearly impossible to customize a trade show display rental. In order for the company to maintain a profitable leasing business, they had to maintain generic trade show displays and allow minimal modification. In today's world, that dynamic has completely changed. Although there is no completely customizable exhibit available to lease yet, the options that have emerged come very close. This change makes leased booths an option for many companies that would previously h...	</description>
	<content:encoded><![CDATA[        In the past, it was nearly impossible to customize a trade show display rental. In order for the company to maintain a profitable leasing business, they had to maintain generic trade show displays and allow minimal modification. In today's world, that dynamic has completely changed. Although there is no completely customizable exhibit available to lease yet, the options that have emerged come very close. This change makes leased booths an option for many companies that would previously have ruled them out, and makes them a better option for many other companies. Learning about the many ways that these booths can be customized will help you understand whether leasing is for you and get the most from your unit should you decide to lease.Modular Is The Best Trade Show Display RentalOne of the driving factors contributing to customizability in modern booths is the prevalence of modular units. These booths are specially designed to be reconfigured. They offer levels of adaptabili...]]></content:encoded>
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	<title>Easy Trade Show Stand Updates That Won&amp;#039;t Break The Bank</title>
	<link>http://exhibitsite.com/390554-Easy-Trade-Show-Stand-Updates-That-Won-039-t-Break-The-Bank.html</link>
	<pubDate>Sat, 04 Feb 2012 13:11:34 -0800</pubDate>
	<category><![CDATA[Marketing]]></category>
	<description>
                Trade show booths are constantly evolving. Trends are developing, fresh materials are being used, and ideas are always coming to the forefront of the collective design consciousness. While some of the largest companies might have the ability to redesign their trade show stand for every convention, few businesses have marketing budgets that large. Instead of focusing on creating a totally new display every time, the trick is to make small changes and upgrades that are cost effective and h...	</description>
	<content:encoded><![CDATA[        Trade show booths are constantly evolving. Trends are developing, fresh materials are being used, and ideas are always coming to the forefront of the collective design consciousness. While some of the largest companies might have the ability to redesign their trade show stand for every convention, few businesses have marketing budgets that large. Instead of focusing on creating a totally new display every time, the trick is to make small changes and upgrades that are cost effective and have a big impact.Banner Stands Are Inexpensive And EffectiveThe best way to renew your exhibit's look without paying for a new unit is through the use of banner stands. These units are smaller than a full-sized exhibit and feature cloth or vinyl stretched on a frame. This construction means that banners are lightweight, transport easily, and are also much less expensive than standard trade show booths.Banner stands have long been the go-to method for updating any exhibit, and with good reaso...]]></content:encoded>
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	<title>Using Trade Show Displays As Part Of A Holistic Marketing Strategy</title>
	<link>http://exhibitsite.com/142536-Using-Trade-Show-Displays-As-Part-Of-A-Holistic-Marketing-Strategy.html</link>
	<pubDate>Sat, 04 Feb 2012 13:11:33 -0800</pubDate>
	<category><![CDATA[Marketing]]></category>
	<description>
                Particularly for new companies, choosing a single marketing avenue to pursue can be a difficult task. They have no past results to cite, little funding for research, and often a bare shoestring promotion budget. In the end, many of them make a surprising, yet effective choice: instead of putting all their eggs in one basket, they choose to diversify and explore every channel that their budget can support. This selection almost always includes internet promotions and usually includes trad...	</description>
	<content:encoded><![CDATA[        Particularly for new companies, choosing a single marketing avenue to pursue can be a difficult task. They have no past results to cite, little funding for research, and often a bare shoestring promotion budget. In the end, many of them make a surprising, yet effective choice: instead of putting all their eggs in one basket, they choose to diversify and explore every channel that their budget can support. This selection almost always includes internet promotions and usually includes trade show displays as well. It's hard for a company to go wrong with such a diversified marketing strategy, but there are still more effective ways to use a trade show stand as part of a comprehensive initiative.Account For A Trade Show Exhibit At The BeginningWhenever you are using multiple elements for a single campaign, it is vital that you consider each piece during the planning process. That's particularly true when you spend the majority of your funding on any one project, as will likely o...]]></content:encoded>
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	<title>Los Angeles Showbiz Expo, Cannes Film Festival, Billboard Music Awards, Drama Desk Awards, are Event Highlights in May</title>
	<link>http://exhibitsite.com/978965-Los-Angeles-Showbiz-Expo-Cannes-Film-Festival-Billboard-Music-Awards-Drama-Desk-Awards-are-Event-Highlights-in-May.html</link>
	<pubDate>Sat, 04 Feb 2012 13:11:33 -0800</pubDate>
	<category><![CDATA[Marketing]]></category>
	<description>
                In Brooklyn, the  Summer Series will feature more than  new films, all screened outdoors, in front of big audiences in the parks, on boats, and on rooftops. The festival screens comedies, dramas, experimental shorts, animation, videos, short and feature documentaries, political films, and home movies and found footage, as well as many of the new independent narrative feature films. Live bands at free music events are scheduled during the series which runs until September .The Festival of...	</description>
	<content:encoded><![CDATA[        In Brooklyn, the  Summer Series will feature more than  new films, all screened outdoors, in front of big audiences in the parks, on boats, and on rooftops. The festival screens comedies, dramas, experimental shorts, animation, videos, short and feature documentaries, political films, and home movies and found footage, as well as many of the new independent narrative feature films. Live bands at free music events are scheduled during the series which runs until September .The Festival of Animated Film in Stuttgart hosts directors, production companies, distributors and international sales companies to present their animated films in this competitive festival, now in its th year. Artistic animation films and the support of budding talents represent the core of the festival. Prize money of more than , Euros in total will be awarded in the various competitive programs. The combination of the Festival of Animated Film, the Animation Production Day and FMX, t...]]></content:encoded>
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	<title>Are You Having Fun Yet? 5 Ways To Improve The Mood At Your Trade Show Display</title>
	<link>http://exhibitsite.com/659713-Are-You-Having-Fun-Yet-5-Ways-To-Improve-The-Mood-At-Your-Trade-Show-Display.html</link>
	<pubDate>Sat, 04 Feb 2012 13:11:33 -0800</pubDate>
	<category><![CDATA[Marketing]]></category>
	<description>
                Every company knows that the design of a trade show display is crucial to its success. It has to attract visitors from across the room, communicate information effectively, and drive sales, all without being overwhelming or cluttered. Although most companies are aware of these requirements, surprisingly few understand a more subtle, yet equally important aspect of every trade show booth: the attitude of the staff.Having an upbeat crew working your stand is just as important as the stand ...	</description>
	<content:encoded><![CDATA[        Every company knows that the design of a trade show display is crucial to its success. It has to attract visitors from across the room, communicate information effectively, and drive sales, all without being overwhelming or cluttered. Although most companies are aware of these requirements, surprisingly few understand a more subtle, yet equally important aspect of every trade show booth: the attitude of the staff.Having an upbeat crew working your stand is just as important as the stand itself. Although we may not realize it, people are drawn to happy people. If your staff is having a good time, then attendees will want to share in that, and your overall visitor numbers will increase. In addition, the experience will be more enjoyable for every employee, leading them to more enthusiastically represent your company and have a good time. These tips are simple to implement, cost little to no money, and can make a big difference in the mood at your exhibit.: Create Friendly Com...]]></content:encoded>
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	<title>Trade Show Booth Design Ideas For A New Era Of Conventions</title>
	<link>http://exhibitsite.com/830623-Trade-Show-Booth-Design-Ideas-For-A-New-Era-Of-Conventions.html</link>
	<pubDate>Sat, 04 Feb 2012 13:11:33 -0800</pubDate>
	<category><![CDATA[Marketing]]></category>
	<description>
                Conventions have existed throughout the world for hundreds of years. Evolved from the concept of an open market, they've always been a place to share products and ideas. Modern conventions have always been distinct from their older cousins, but in recent years, trade show displays have advanced so much that they have practically revolutionized the entire field. Understanding these changes is crucial to competing in a more engaging and interesting convention market than has ever existed b...	</description>
	<content:encoded><![CDATA[        Conventions have existed throughout the world for hundreds of years. Evolved from the concept of an open market, they've always been a place to share products and ideas. Modern conventions have always been distinct from their older cousins, but in recent years, trade show displays have advanced so much that they have practically revolutionized the entire field. Understanding these changes is crucial to competing in a more engaging and interesting convention market than has ever existed before. These trade show booth design ideas will help you make the most of your next convention.Idea : Integrate Technology With Trade Show DisplaysThe most sweeping convention innovation of the past few years was no doubt the introduction of technology into trade show displays. TVs, computers, and much more add another dimension to designs and provide more information than a static surface ever could. Incorporating these tools into your unit is a great way to take advantage of new developme...]]></content:encoded>
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	<title>Hey Good Looking! Use Aesthetic Principles For Trade Show Displays That Dazzle</title>
	<link>http://exhibitsite.com/221639-Hey-Good-Looking-Use-Aesthetic-Principles-For-Trade-Show-Displays-That-Dazzle.html</link>
	<pubDate>Sat, 04 Feb 2012 13:11:33 -0800</pubDate>
	<category><![CDATA[Marketing]]></category>
	<description>
                Conventions are valuable opportunities for your company. They create chances to attract many potential customers in a short amount of time. A pivotal way to grab the attention of attendees is with trade show booths that are eye catching and keep them interested after they have approached. Aesthetic principles can go a long way in creating trade show stands that capture and keep the attention of visitors.Keep Text Simple And Focus On The MessageThere is a popular principle called KISS - '...	</description>
	<content:encoded><![CDATA[        Conventions are valuable opportunities for your company. They create chances to attract many potential customers in a short amount of time. A pivotal way to grab the attention of attendees is with trade show booths that are eye catching and keep them interested after they have approached. Aesthetic principles can go a long way in creating trade show stands that capture and keep the attention of visitors.Keep Text Simple And Focus On The MessageThere is a popular principle called KISS - 'Keep It Simple and Straightforward'. This principle is vital for text on trade show stands. Research has shown that it only takes a few seconds for potential customers to decide if they want to approach. In those seconds, the trade show displays with immediate appeal will attract the most customers. The question for a display then becomes what message needs to be conveyed, and how can the display do it quickly? This can be achieved by keeping things simple! First, prominently display the comp...]]></content:encoded>
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	<title>Merchandise And Table Top Displays: Combining The Seemingly Incompatible</title>
	<link>http://exhibitsite.com/608939-Merchandise-And-Table-Top-Displays-Combining-The-Seemingly-Incompatible.html</link>
	<pubDate>Sat, 04 Feb 2012 13:11:33 -0800</pubDate>
	<category><![CDATA[Marketing]]></category>
	<description>
                Lots of room to showcase products is one of the most valuable aspects of any point of sale. You need space to spread out your items, or people cannot see them in order to buy them. That fact alone is the best argument against using table top displays as a point of sale. Because the trade show stand itself takes up part of your already small space allowance, there is less room left for products.While having a trade show exhibit that impinges upon the area allocated for showcasing products...	</description>
	<content:encoded><![CDATA[        Lots of room to showcase products is one of the most valuable aspects of any point of sale. You need space to spread out your items, or people cannot see them in order to buy them. That fact alone is the best argument against using table top displays as a point of sale. Because the trade show stand itself takes up part of your already small space allowance, there is less room left for products.While having a trade show exhibit that impinges upon the area allocated for showcasing products is not ideal, there are times when it simply cannot be avoided. When that kind of situation presents itself, it's time to combine the seemingly incompatible: point of sale and table top displays.Design A Complete Layout, Not Just Table Top DisplaysThe key to successfully combining a trade show exhibit and merchandise in one small area is to design them both at once. You can't simply insert the trade show stand in, arrange the merchandise around it, and expect success. You must create the en...]]></content:encoded>
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	<title>The View from The Aisle</title>
	<link>http://exhibitsite.com/299421-The-View-from-The-Aisle.html</link>
	<pubDate>Mon, 30 Jan 2012 04:55:55 -0800</pubDate>
	<category><![CDATA[Marketing]]></category>
	<description>
        How many teams does your company send to a trade show? Unlessyou work for the very largest of Fortune  companies, theanswer is probably one. Its very rare for a company to send twoteams to a show. Instead the same small group of staff membershave to pull double-duty at the trade show, acting as both boothstaff and gathering relevant information. Youve spent lots oftime and effort concentrating on how to be the very bestexhibitor. But are you prepared to be an attendee? Getting themost out of a t...	</description>
	<content:encoded><![CDATA[How many teams does your company send to a trade show? Unlessyou work for the very largest of Fortune  companies, theanswer is probably one. It's very rare for a company to send twoteams to a show. Instead the same small group of staff membershave to pull double-duty at the trade show, acting as both boothstaff and gathering relevant information. You've spent lots oftime and effort concentrating on how to be the very bestexhibitor. But are you prepared to be an attendee? Getting themost out of a trade show requires careful preparation. With twoimportant tasks 'exhibiting and attending ' to balance, planningbecomes even more important.  of all trade show attendeesspend less than eight hours visiting a show ' and exhibitors whohave a booth to man have a mere fraction of that time spanavailable. To get the most from attending a trade show, you haveto have a clear strategy in mind. Knowing what you need toaccomplish before, during, and after the show is the first step...]]></content:encoded>
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	<title>How Video Production can be used in PR</title>
	<link>http://exhibitsite.com/512100-How-Video-Production-can-be-used-in-PR.html</link>
	<pubDate>Sun, 29 Jan 2012 02:51:28 -0800</pubDate>
	<category><![CDATA[Marketing]]></category>
	<description>
        At the core of any successful public relations campaign iseffective communication.Yet in this technological era, there are now more methods thanever to convey important messages to different audiences. Video production is one area that is constantly changing. Letstake a look at some of the common applications in publicrelations..Video News Release VNRAn obvious example of how PR and video production can workseamlessly together is the Video New Release. This is basicallya press release in video f...	</description>
	<content:encoded><![CDATA[At the core of any successful public relations campaign iseffective communication.Yet in this technological era, there are now more methods thanever to convey important messages to different audiences. Video production is one area that is constantly changing. Let'stake a look at some of the common applications in publicrelations..Video News Release VNRAn obvious example of how PR and video production can workseamlessly together is the Video New Release. This is basicallya press release in video format. A  second video is createdwhich is then distributed to television stations for airing innews programs. When VNR's are well made, it is extremelydifficult to differentiate them from a regular news story. Anexample is a publicity stunt for the launch of a new airline onthe evening news.Tip: Include your script with the VNR and any suggested intro togive the network flexibility in putting together your story..CD-ROMsFor clients that have complicated products and nee...]]></content:encoded>
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	<title>Small Business</title>
	<link>http://exhibitsite.com/443394-Small-Business.html</link>
	<pubDate>Thu, 26 Jan 2012 02:33:49 -0800</pubDate>
	<category><![CDATA[Marketing]]></category>
	<description>
        By Ben Botes http:www.mystbusiness.comWhenever you communicate a message you are inevitably felling astory about your business. The media has an insatiable demandfor stories; without them they would have very little to writeabout. Public relations  can be a confusing term. But all businessesneed and use PR, even if they dont realise it. Businesses haveto communicate with a wide audience of customers if they are tosurvive. Its how well a company communicates that willdetermine its success levels....	</description>
	<content:encoded><![CDATA[By Ben Botes http:www.mystbusiness.comWhenever you communicate a message you are inevitably felling astory about your business. The media has an insatiable demandfor stories; without them they would have very little to writeabout. Public relations ' can be a confusing term. But all businessesneed and use PR, even if they don't realise it. Businesses haveto communicate with a wide audience of customers if they are tosurvive. It's how well a company communicates that willdetermine its success levels.The process of raising your business profile can be divided intofour steps:Step  Get clear on your marketing mixYou will often here someone on the website refer to themarketing mix. This refers to the five P's of marketing.Product, Place, Price, Promotion and People. Any business whocombines the  P's effectively will be successful.Who is Your Customer? In order to tailor your marketing andadvertising strategies to appeal to the tastes and interests ofyour market, you m...]]></content:encoded>
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	<title>The Teamwork Alphabet</title>
	<link>http://exhibitsite.com/850307-The-Teamwork-Alphabet.html</link>
	<pubDate>Tue, 24 Jan 2012 02:53:56 -0800</pubDate>
	<category><![CDATA[Marketing]]></category>
	<description>
        What differentiates a great trade show exhibit from a so-so one?The booth staff! The best displays are manned by a coordinatedteam working together to ensure the exhibits success, ratherthan a haphazard handful of employees who happened to beavailable that week. How do you transform your staff membersinto a strong team? Just remember your ABCs. A: Assigncreative, intelligent, and enthusiastic people to trade showduty. B: Begin early to be adequately prepared for the show. C:Create goals and obje...	</description>
	<content:encoded><![CDATA[What differentiates a great trade show exhibit from a so-so one?The booth staff! The best displays are manned by a coordinatedteam working together to ensure the exhibit's success, ratherthan a haphazard handful of employees who happened to beavailable that week. How do you transform your staff membersinto a strong team? Just remember your ABC's. A: Assigncreative, intelligent, and enthusiastic people to trade showduty. B: Begin early to be adequately prepared for the show. C:Create goals and objectives for the show. D: Determinebenchmarks for the show, both for individuals and for the entireteam. E: Establish a time-frame for each of the benchmarks. F:Find ways to make the trade show fun and exciting for all staffmembers. G: Get upper management involved to make the show asuccess! H: Highlight each team member's strengths withappropriate job assignments. I: Identify how team members cansupport each other to reach team goals. J: Justify all tradeshow activities: Are the...]]></content:encoded>
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	<title>Seven Tips on Making a Successful Video Production</title>
	<link>http://exhibitsite.com/300756-Seven-Tips-on-Making-a-Successful-Video-Production.html</link>
	<pubDate>Tue, 17 Jan 2012 04:40:50 -0800</pubDate>
	<category><![CDATA[Marketing]]></category>
	<description>
        Producing a video for your company can be an exciting andpotentially stressful experience. Theres more to it than simplyassigning a video production company to the task and crossingyour fingers.To get the most from your video production dollars, well take alook at seven top tips for making your corporate video a success..Start with Results. The first step is to work out exactly whatyou want your video to achieve. Is it to train staff on a newprocedure or is to increase interest at trade shows? D...	</description>
	<content:encoded><![CDATA[Producing a video for your company can be an exciting andpotentially stressful experience. There's more to it than simplyassigning a video production company to the task and crossingyour fingers.To get the most from your video production dollars, we'll take alook at seven top tips for making your corporate video a success..Start with Results. The first step is to work out exactly whatyou want your video to achieve. Is it to train staff on a newprocedure or is to increase interest at trade shows? Design yourvideo concept around the desired result. Often clients getcaught up with showing off their company that the main messagegets lost. .Write a brief. Once you know what you want to achieve, workout what you want to show and explain in your video. Formulate abrief that specifies your objectives, target audience, thecountries your video will be viewed in and any requiredlanguages. A list of all the shots that you need is alsohelpful. Will the bulk of the shots be at you...]]></content:encoded>
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	<title>Every Minute Matters</title>
	<link>http://exhibitsite.com/483367-Every-Minute-Matters.html</link>
	<pubDate>Mon, 16 Jan 2012 00:36:46 -0800</pubDate>
	<category><![CDATA[Marketing]]></category>
	<description>
        Set one foot on the trade show floor and instantly youresurrounded by people. Tall ones, short ones, old ones, youngones. C-level executives are rubbing shoulders with corporatenobodies. Some rush from booth to booth in search of giveawayswhile others draw your sales staff into long, pointlessconversations. The good news is that between - percent ofthe attendees are often there to purchase new goods andservices. The bad news is that other - percent can eat uplots of valuable floor time. How in t...	</description>
	<content:encoded><![CDATA[Set one foot on the trade show floor and instantly you'resurrounded by people. Tall ones, short ones, old ones, youngones. C-level executives are rubbing shoulders with corporatenobodies. Some rush from booth to booth in search of giveawayswhile others draw your sales staff into long, pointlessconversations. The good news is that between - percent ofthe attendees are often there to purchase new goods andservices. The bad news is that other - percent can eat uplots of valuable floor time. How in the world do you identifywho are valuable prospects and who are 'just looking' in thisthrong of people? I've identified twelve distinct types of tradeshow attendees. Almost every person at the show will fall intoone of these categories. Teach your staff to recognize thesetypes. That way they can politely yet quickly handle thenon-starters and spend their valuable floor time concentratingon the promising prospects. Keep them moving if' They come forthe demo ' any demo, eve...]]></content:encoded>
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	<title>Internet Video Marketing</title>
	<link>http://exhibitsite.com/740910-Internet-Video-Marketing.html</link>
	<pubDate>Sat, 14 Jan 2012 02:44:18 -0800</pubDate>
	<category><![CDATA[Marketing]]></category>
	<description>
        With the ever-increasing web presence of new entrepreneurs, it is necessary to use all of the tools and strategies to your advantage and Internet video marketing is a highly effective tool to promote your web business. You can use videos in a number of different ways  to add content to your website or distribute to the video sharing website as a means of promoting your business. Videos can be used to provide in-depth reviews about your products, such as how they work, what they are used for, or ...	</description>
	<content:encoded><![CDATA[With the ever-increasing web presence of new entrepreneurs, it is necessary to use all of the tools and strategies to your advantage and Internet video marketing is a highly effective tool to promote your web business. You can use videos in a number of different ways ' to add content to your website or distribute to the video sharing website as a means of promoting your business. Videos can be used to provide in-depth reviews about your products, such as how they work, what they are used for, or even a demonstration on what they do, i.e. the product in motion, if applicable. Videos can also be used to describe a service, if you are providing services to customers. You can show how your services are better than your competitors through demonstrations or outcomes such as how an accountant can save you money and then produce some type of cost-savings ledger that shows how you actually can save the customer money. If you are a teacher or instructor, you can provide how-to videos ' how to...]]></content:encoded>
	<guid isPermaLink="false">http://exhibitsite.com/740910-Internet-Video-Marketing.html</guid>
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	<title>The Nine Warning Signs that You need a Sales Video</title>
	<link>http://exhibitsite.com/428522-The-Nine-Warning-Signs-that-You-need-a-Sales-Video.html</link>
	<pubDate>Mon, 09 Jan 2012 00:27:08 -0800</pubDate>
	<category><![CDATA[Marketing]]></category>
	<description>
        Corporate videos are an important sales tool that can often beoverlooked in marketing budgets. We look at the top nine tell-tale signs that indicate whetheryour company is in need of an innovative and effective way topromote itself.. No strong corporate look and feelYou're in a highly competitive industry. Yet, what makes youreally stand apart from your competitors is your people and thelook and feel of your company.So how do you show your state-of-the-art factory in action, oryour professional ...	</description>
	<content:encoded><![CDATA[Corporate videos are an important sales tool that can often beoverlooked in marketing budgets. We look at the top nine tell-tale signs that indicate whetheryour company is in need of an innovative and effective way topromote itself.. No strong corporate &quot;look and feel&quot;You're in a highly competitive industry. Yet, what makes youreally stand apart from your competitors is your people and thelook and feel of your company.So how do you show your state-of-the-art factory in action, oryour professional staff working in your appealing office?And what about your idyllic location? What's the best way toshow picturesque vision of rolling hills, clean and greencountryside or waterside views? The solution is to create a marketing video that paints anappealing picture of those indefinable qualities that make yourcompany unique.. Distinctive PresentationsYou need to do a sales presentation and your company is upagainst some tough competitors.How do you present your company in a...]]></content:encoded>
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	<title>This Straightforward System is Your Roadmap to Success</title>
	<link>http://exhibitsite.com/867803-This-Straightforward-System-is-Your-Roadmap-to-Success.html</link>
	<pubDate>Mon, 26 Dec 2011 05:19:22 -0800</pubDate>
	<category><![CDATA[Marketing]]></category>
	<description>
        How to Create a Winning Marketing Plan in  Simple StepsIts surprising how many businesses open their doors without abusiness plan. You may not have to have every element of abusiness plan written down to be successful, but withoutfinancial projections and a marketing plan, you have no roadmapto success.The marketing plan section of a business plan is generally acomplex document requiring many hours of thought and planning.If youre a small businessperson and need something quick to getgoing, the ...	</description>
	<content:encoded><![CDATA[How to Create a Winning Marketing Plan in  Simple StepsIt's surprising how many businesses open their doors without abusiness plan. You may not have to have every element of abusiness plan written down to be successful, but withoutfinancial projections and a marketing plan, you have no roadmapto success.The marketing plan section of a business plan is generally acomplex document requiring many hours of thought and planning.If you're a small businessperson and need something quick to getgoing, the plan need not be extensive, however, it should bewritten down, followed consistently and updated periodically. Inorder to get people started and avoid overwhelm, I've devised aformula for a simple, straightforward marketing plan. It beginswith a six-step outline and then progresses to a chart. Each ofthese can be completed in about  minutes and will provide theday-to-day marketing decisions every business owner needs tomake.. Why: am I in business? What is the benefit to m...]]></content:encoded>
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	<title>The A-Z of Exhibiting Overseas</title>
	<link>http://exhibitsite.com/631968-The-A-Z-of-Exhibiting-Overseas.html</link>
	<pubDate>Sun, 25 Dec 2011 02:52:01 -0800</pubDate>
	<category><![CDATA[Marketing]]></category>
	<description>
         Exhibiting overseas is one of the fastest and most costeffective ways to identify the best foreign markets for yourproductsservices. International trade shows and fairs offeropportunities for multilateral contacts and business deals. Theyallow you to test your products export suitability; explore thestrength and scope of your competition; and gain exposure topotential suppliers, in-country distributors and customersbefore making any sizable financial commitments. However, toeffectively trade in...	</description>
	<content:encoded><![CDATA[ Exhibiting overseas is one of the fastest and most costeffective ways to identify the best foreign markets for yourproductsservices. International trade shows and fairs offeropportunities for multilateral contacts and business deals. Theyallow you to test your product's export suitability; explore thestrength and scope of your competition; and gain exposure topotential suppliers, in-country distributors and customersbefore making any sizable financial commitments. However, toeffectively trade internationally, top management must commit todeveloping foreign markets. More than , shows are organizedworldwide each year, and approximately  of these events havesignificant global attraction. Most are held in the major tradeshow centers in the United States, Germany, France, Italy andthe United Kingdom. The following A-Z guidelines will help totake the fear and anxiety out of your overseas exhibitingventures: Ask questions and thoroughly research overseas showsto find ...]]></content:encoded>
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	<title>How to Market your Home Business on a shoestring budget</title>
	<link>http://exhibitsite.com/386151-How-to-Market-your-Home-Business-on-a-shoestring-budget.html</link>
	<pubDate>Sat, 24 Dec 2011 02:28:50 -0800</pubDate>
	<category><![CDATA[Marketing]]></category>
	<description>
         There are a number ways you can go about marketing yourwebsite, many of which are quite inexpensive. Effectivelymarketing your Home website is vital to your ultimate success.In fact, the key to growing a business, and particularly a newHome Business, is marketing. Once you have a domain name whichcan be bought for as little as  these days and a reliablehost as little as  a month for reasonable one, you can getgoing on promoting your business on the Net. This can be donefor free in some cases if...	</description>
	<content:encoded><![CDATA[ There are a number ways you can go about marketing yourwebsite, many of which are quite inexpensive. Effectivelymarketing your Home website is vital to your ultimate success.In fact, the key to growing a business, and particularly a newHome Business, is marketing. Once you have a domain name whichcan be bought for as little as  these days and a reliablehost as little as  a month for reasonable one, you can getgoing on promoting your business on the Net. This can be donefor free in some cases if you are willing to spend the extratime on the project. If you are unwilling to do this, you canpay someone to optimize your site and promote it for you, whichis generally cost effective. It is possible, however to promote your business online with nomarketing budget. The key is to market it aggressively, guerillamarketing style. This means using every free marketing resourceat your disposal, such as free classifieds, newsgroups, searchengine promotion, niche directories,...]]></content:encoded>
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	<title>Cutting Down Your Trade Show Budget</title>
	<link>http://exhibitsite.com/362482-Cutting-Down-Your-Trade-Show-Budget.html</link>
	<pubDate>Fri, 16 Dec 2011 02:30:11 -0800</pubDate>
	<category><![CDATA[Marketing]]></category>
	<description>
        Whenever a recession or volatility threatens the economy,companies immediately look at where they can cut budgets.Without much forethought, the first to hit the block isinevitably training, followed closely behind by marketing. Why?Both are viewed on the balance sheet as expenditures rather thanincome generators, so obviously theyre hot contenders forelimination. This is a very myopic way of thinking, especiallyfor companies who want to remain globally competitive. Instead,at times like these wh...	</description>
	<content:encoded><![CDATA[Whenever a recession or volatility threatens the economy,companies immediately look at where they can cut budgets.Without much forethought, the first to hit the block isinevitably training, followed closely behind by marketing. Why?Both are viewed on the balance sheet as expenditures rather thanincome generators, so obviously they're hot contenders forelimination. This is a very myopic way of thinking, especiallyfor companies who want to remain globally competitive. Instead,at times like these when resources are under severe scrutiny,look at this as a golden opportunity to analyze your strategies.Put your activities under a microscope and closely examine whatyou're doing and why you're doing it. Often during times ofplenty, the finance reins loosen up and some highly creativejuggling takes place when budgets exceed their estimations.Obviously, we enjoy the abundant mentality and wish that itcould last forever. But just as with all things in the universethere has to be a...]]></content:encoded>
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<item>
	<title>Tooting Your Own Horn</title>
	<link>http://exhibitsite.com/248772-Tooting-Your-Own-Horn.html</link>
	<pubDate>Thu, 15 Dec 2011 04:53:32 -0800</pubDate>
	<category><![CDATA[Marketing]]></category>
	<description>
        If he who has a thing to sell Goes and whispers in a well, Hewon't be so apt to make the dollars As he who climbs a tree andhollers! -- Anonymous Every day in your business, somethinghappens that others should know about. You give exceptionalservice to a client; you reach out to a new type of customer;you demonstrate your expertise on an important topic. Yet mostof the time, the only people aware of these significant eventsare the individual you are speaking with and you. We mightchuckle at arti...	</description>
	<content:encoded><![CDATA[&quot;If he who has a thing to sell Goes and whispers in a well, Hewon't be so apt to make the dollars As he who climbs a tree andhollers!&quot; -- Anonymous Every day in your business, somethinghappens that others should know about. You give exceptionalservice to a client; you reach out to a new type of customer;you demonstrate your expertise on an important topic. Yet mostof the time, the only people aware of these significant eventsare the individual you are speaking with and you. We mightchuckle at artists or performers who are waiting to be&quot;discovered,&quot; but sometimes business owners are just as guiltyof hanging back when there's boasting to be done. Below are someexamples of occasions for informing the media, your clients,referral partners, and very importantly, POTENTIAL clients thatyou have done something special:  Winning an award orcompetition  Being elected or appointed to office in aprofessional or civic organization  Obtaining an important newclient or contract  G...]]></content:encoded>
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