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Marketing On The Cheap

Wed, 10 Mar 2010 02:29:53 -0800

Your local Chamber of Commerce. Now before you stop reading, Iassure you this really works, and no, this is not anadvertisement for the Chamber of Commerce although it may readlike one. What seems now like a hundred years ago I owned and operated acompany that was made up of three components: a monthly magazinethat we converted over to the Internet http:WWW.SBMag.org; agraphic art studio; and an advertising agency. While we were inour infant stages, one of the tools I used to build a clientbase was a one hour consultation for new business start-ups onhow to get business with little or no advertising budget. This program was very successful, and we ended up with a numberof excellent clients that stayed with us for years. Most, if noteverything that I suggested in that one hour session many yearsback, is still valid today. The first thing I would recommend for a new business owner wasto become a joiner. If your business is a mama-papa business,you should both join an...

DoubleClick's Q3 2004 Report Shows Bulk Email Marketing

Tue, 09 Mar 2010 02:23:53 -0800

Internet marketing company DoubleClick published its finalreport over the bulk email marketing evolution this year. The figures show year-over-year increase in delivery rates cleaneremailing lists, and a decrease in open rates and click-through rates. The variations are light, proving a steadyand maturing environment. DoubleClick's metricsThe data analyzed were based on more than billion messagessent by hundreds DARTmail customers, measuring bouncebacks, open rates, click-throughs and conversions open to sales, or clickto sales ratio. The results were reported for and compared to .DoubleClick used unweighted averages for all analyzedcategories. This helps eliminating the influence that largeemail marketers could have over category averages, as the reportstates.The email marketing categories considered in the study were: Business Products & Services Consumer Products Consumer Services Financial Services Travel Retail&Catalog Publisher...

Race And Marketing

Mon, 08 Mar 2010 02:56:16 -0800

You have permission to publish this article electronically orin print, free of charge, as long as the article is not alteredand the resource box is left intact. A courtesy copy of yourpublication would be appreciated. Send to: marbasicsyahoo.comThis article was written as a result of a heated discussion wehad on a particular Internet marketing forum recently, regardinganother article we wrote titled, "Why People Buy: The PsychologyOf Sales And Marketing."The subject of race came up during the discussion, and we didn'tfeel that an Internet marketing forum was the proper forum todiscuss racial issues. So, we decided to write this article tovoice our opinions and viewpoints about the subject of race andmarketing.There's a strange phenomenon occuring in the National BasketballAssociation. The league is getting whiter and more foreign, andmany African-American fans and players suspect there's a lotmore going on than international meritocracy. The perception--and perceptio...

Easy Marketing Communications Planning Steps

Sun, 07 Mar 2010 00:07:03 -0800

'Tis the season to be planning. Most business people arefamiliar with strategic planning. But what about your marketingcommunications program? Do you have a plan for that?For those of you with marketing communications anxiety, here's astep-by-step guide to follow to create a plan..Begin with the basics. Marketing communications involves whatyou say about your business message and who you say it toaudience. Start your plan with this information. .Solidify your identity. Define your logo and colors and usethem consistently. Make sure they're on your signage, businesscards, web site ' anywhere you're seen by your audience. Investin a professionally-produced logo. It will reflect positively onyour entire operation..Provide basic information. Every business needs a brochure andweb site -- professionally-done materials that cover the basics,like products, services, people, facilities, etc..Be visible. Most businesses need to attract new customers.Advertising, direct ...

Marketing 2005

Thu, 04 Mar 2010 02:23:28 -0800

OK, if you're not going to hire me to develop your marketing communication plan for you I have a few suggestionsthat you may not have considered as part of your marketingarsenal.Of course, you already have a company name, a positioningstatement, logo, stationery, business cards and a website. Right?The next thing I suggest is an employee survey. Ask them aboutwhat's happening where the company meets the customer. Find outhow employees feel about the company. A recent survey shows thatemployee attitudes have a huge impact upon a company's bottomline. Motivated employees provide great service, and greatservice can separate you from your competitors.Next, develop a customer retention program. It costs five timesmore to develop a new customer as it does to keep an old one.E-newsletters are an essential part of my customer retentionprogram. Sign up for my e-newsletter athttp:www.hoover-ink.com.Finally, here is a random list of other items that can beconsidered part o...

Maslow's Marketing Filter

Wed, 03 Mar 2010 00:13:18 -0800

Maslow's Marketing FilterOne of the basics of all marketing and advertising training is ateaching of 'Maslow's needs pyramid'. This pyramid shows thedifferent motivators and needs in a person's life and how theyare built one upon the other. Supposedly this is presented tohelp the marketing student understand consumer motivation andthinking. The problem is I've never seen it applied, in the textbooks. It's presented as the foundation of human motivation andthen it's dropped.I'd like to present to you a way to use Maslow's needs pyramidso that you can get inside the consumer's mind and develop anunderstanding of what's truly motivating them as they considerpurchasing your product or service.Maslow's needs pyramid present human needs such that each needis pursued and met before the next level of needs can beconsidered; they build upon one another. The needs from mostbasic to most complex are:' physiological needs: food, shelter, sex ' safety needs:clothing, weapons, defe...

Internet Marketing

Mon, 01 Mar 2010 00:24:53 -0800

It never ceases to amaze me how many people set-up a web site,without any type of plan or clue about how to promote it--how towrite a sales letter--how to write an ad--nothing! Fact is,nowadays, anyone can have a web site. But once you get one, thenwhat? How are you going to make money with it? If you don't know what you're doing, then do the smart thing andconsult with an Internet marketing expert.What? You say you can't afford an Internet marketing expert?Well, believe it or not, there are other ways you can obtain theservices of an Internet marketing expert, besides paying anexpensive flat rate or hourly fee.Did it ever occur to you that you can obtain the services of anInternet marketing expert by simply buying his products? So, whyshould you buy his products? Because Internet marketing experts are masters at marketing.They've already arrived at the place you want to get to. Theyalso derive great pleasure from sharing their incredibleknowledge. They have the answe...

SUCCESSFUL INTERNET MARKETING STRATEGIES

Wed, 24 Feb 2010 01:19:22 -0800

SUCCESSFUL INTERNET MARKETING STRATEGIES A BETTER APPROACH TOSAVE YOU TIME AND MONEY WHILE GENERATING HUGE PROFITS. Writtenby: Eric BordenThinking of starting an Internet business? Maybe you have oneand are looking for additional products to sell? Choosing theright business and products are crucial to achieving onlinesuccess. This is the question facing every Internetentrepreneur. However, you should not be asking yourself whatproducts do I need to sell to achieve this online success.Indeed, the better questions would be: "What marketnicheSpecific group of potential customers should I target andwhat are their current problems and needs? What goodsservicecould I offer to fill those needs and is my market willing topay for them? What is the current competition and how can I beunique in the marketplace?" Few marketers actually do theresearch to answer these questions properly, therefore, neverobtaining the profits they so desire.Common Mistakes of an Internet Marketer:...