Conventions are valuable opportunities for your company. They create chances to attract many potential customers in a short amount of time. A pivotal way to grab the attention of attendees is with trade show booths that are eye catching and keep them interested after they have approached. Aesthetic principles can go a long way in creating trade show stands that capture and keep the attention of visitors. Keep Text Simple And Focus On The Message There is a popular principle called KISS ...
Read the rest of this entry »

Lots of room to showcase products is one of the most valuable aspects of any point of sale. You need space to spread out your items, or people cannot see them in order to buy them. That fact alone is the best argument against using table top displays as a point of sale. Because the trade show stand itself takes up part of your already small space allowance, there is less room left for products. While having a trade show exhibit that impinges upon the area allocated for showcasing ...
Read the rest of this entry »

How many teams does your company send to a trade show? Unless you work for the very largest of Fortune 500 companies, the answer is probably one. It's very rare for a company to send two teams to a show. Instead the same small group of staff members have to pull double-duty at the trade show, acting as both booth staff and gathering relevant information. You've spent lots of time and effort concentrating on how to be the very best exhibitor. But are you prepared to be an attendee? Getting ...
Read the rest of this entry »

At the core of any successful public relations campaign is effective communication. Yet in this technological era, there are now more methods than ever to convey important messages to different audiences. Video production is one area that is constantly changing. Let's take a look at some of the common applications in public relations. 1.Video News Release (VNR) An obvious example of how PR and video production can work seamlessly together is the Video New Release. This is basically a press ...
Read the rest of this entry »

By Ben Botes http://www.my1stbusiness.com Whenever you communicate a message you are inevitably felling a story about your business. The media has an insatiable demand for stories; without them they would have very little to write about. Public relations ' can be a confusing term. But all businesses need and use PR, even if they don't realise it. Businesses have to communicate with a wide audience of customers if they are to survive. It's how well a company communicates that will determine its ...
Read the rest of this entry »

What differentiates a great trade show exhibit from a so-so one? The booth staff! The best displays are manned by a coordinated team working together to ensure the exhibit's success, rather than a haphazard handful of employees who happened to be available that week. How do you transform your staff members into a strong team? Just remember your ABC's. A: Assign creative, intelligent, and enthusiastic people to trade show duty. B: Begin early to be adequately prepared for the show. C: Create ...
Read the rest of this entry »

Producing a video for your company can be an exciting and potentially stressful experience. There's more to it than simply assigning a video production company to the task and crossing your fingers. To get the most from your video production dollars, we'll take a look at seven top tips for making your corporate video a success. 1.Start with Results. The first step is to work out exactly what you want your video to achieve. Is it to train staff on a new procedure or is to increase interest at ...
Read the rest of this entry »

Set one foot on the trade show floor and instantly you're surrounded by people. Tall ones, short ones, old ones, young ones. C-level executives are rubbing shoulders with corporate nobodies. Some rush from booth to booth in search of giveaways while others draw your sales staff into long, pointless conversations. The good news is that between 80-90 percent of the attendees are often there to purchase new goods and services. The bad news is that other 10-20 percent can eat up lots of valuable ...
Read the rest of this entry »

With the ever-increasing web presence of new entrepreneurs, it is necessary to use all of the tools and strategies to your advantage and Internet video marketing is a highly effective tool to promote your web business. You can use videos in a number of different ways ' to add content to your website or distribute to the video sharing website as a means of promoting your business. Videos can be used to provide in-depth reviews about your products, such as how they work, what they are used for, ...
Read the rest of this entry »

Corporate videos are an important sales tool that can often be overlooked in marketing budgets. We look at the top nine tell-tale signs that indicate whether your company is in need of an innovative and effective way to promote itself. 1. No strong corporate "look and feel" You're in a highly competitive industry. Yet, what makes you really stand apart from your competitors is your people and the look and feel of your company. So how do you show your state-of-the-art factory in action, or your ...
Read the rest of this entry »