Posted February 20th, 2010 by Lee Pointer
*Do you have an incredible product but no one buys?
*Do you know other people that are selling the same products
earning a lot more then you?
I can GUARANTEE if you would only take a few moments to listen
to what I say, you can turn your dismal sales around and become
a SUCCESS!
How can I say this?
Because I have felt the frustration putting in hours and plenty
of money into marketing that just did not work! I had no idea
what I was doing wrong! (Not to mention the constant scoffing
from my ...
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Filed under:Marketing
Posted February 17th, 2010 by Lee Pointer
How To Win The "Marketing War", Capture Your Prospect's Mind And
Make More Sales
------------------------------------------------------------
(c) 2004 Charles Kangethe -------------------------
As a marketer you are engaged in a "War" with competitors where
the ultimate prize is capturing the mind of prospects and
claiming their purchase dollars.
What you are about to read shows you how to create a powerful,
automatic weapon for that war that generates relentless,
repeating sales.
Step #1 - Get ...
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Filed under:Marketing
Posted February 16th, 2010 by Lee Pointer
Marketing's Primary Mission!
A business strategy that drives profitable and sustainable
growth for the enterprise is the primary mission for Marketing.
Look around. How much true innovation do you see coming from
your industry? How much is just plain copying the leader or
extending present product ideas? Soft differentiation relegates
your firm to a strategy that makes price and cost reduction
programs the main focus of the business. The problem with this
thinking is that it's not thinking. ...
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Filed under:Marketing
Posted February 14th, 2010 by Lee Pointer
If a nonexistent man can change the world and millions of people
with a message of joy then his marketing plan surely works.
Right? Then what has Santa been doing right all these years that
we can learn from?
Santa's message is short--joy. His target market-- children and
the young at heart. When you think of name Santa, you
automatically associate it with giving, kindness,
thoughtfulness, joy, magic, and usually a lighter heart.
Yet, his campaign began long ago in another country with ...
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Filed under:Marketing
Posted February 13th, 2010 by Lee Pointer
"Tis the season to be jolly!" A great attitude is easy to have
when you design your gifts with a lot of thought and don't allow
the experience take you to the cleaners.
One of the traditions I like at this time of year is remembering
all the people that were there for me this past year. Especially
those that didn't receive anything in return for it -- in the
smallest or largest way.
Meaningful gift giving does not have to be expensive. In fact,
some of the most precious gifts are the ones that ...
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Filed under:Marketing
Posted February 12th, 2010 by Lee Pointer
Postcard Marketing Your Small Business
One of the best marketing strategies a business or organization
can use is postcards. Even before the arrival of online postcard
printing and mailing services, postcards had a good reputation
amongst guerilla marketers because:
*They are fast, easy and relatively cheap - making them a boon
to small business owners who are short on cash and time, yet
need to build their brand and stay in front of their customers.
*A beautiful, full color glossy postcard is ...
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Filed under:Marketing
Posted February 11th, 2010 by Lee Pointer
Does your business struggle with profitable online marketing? If
so, you are not alone. Attracting the right customers to a site
and keeping them coming back - while also turning a profit - can
be a challenge. Consequently, I'm always on the lookout for ways
to demonstrate profitable online strategies.
Last night, as I watched the Baseball All Star Home Run Derby
and visited Major League Baseball's Web site, it struck me. The
league is doing many things to effectively find and attract
targeted ...
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Filed under:Marketing
Posted February 10th, 2010 by Lee Pointer
Lets begin with the choosen domain name for this website. Brilliant.
The domain is short and memorable and easy to remember. Not only that
but it is a great abbreviation and one a lot of people would cop onto.
The site design is laid out perfect , the posts are all shown
clearly and removering around the site is easy and hassle free. What I
really like about this site is that the writing and links are all large
and make it easier to see what you are looking for and easier for
people with ...
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Filed under:Internet
Posted February 10th, 2010 by Lee Pointer
Importance of Marketing Offline by Kara Kelso
http://www.momsmarketonline.com
The internet is a wonderful source of information and millions
of people that could be your customer. Although we need to keep
in mind that there are millions of others just like you fighting
for that business. This is why it's important to tap into the
offline world - people that you would never meet online.
Starting with your local community, let's talk about a few
things that you could do to market offline.
~ ...
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Filed under:Marketing
Posted February 8th, 2010 by Lee Pointer
This article is based on the following book: The Secrets of
Word-of-Mouth Marketing "How to trigger exponential sales
through runaway word of mouth" George Silverman, Amacom 2001
ISBN 0-8144-7072-6 272 pages
Spread the word about your hot new product or company!
Word-of-mouth marketing is the most powerful and persuasive
weapon you can use, and it won't cost you anything! Based on
George Silverman's years of consulting with successful
word-of-mouth campaigns of his own clients, here is one of ...
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Filed under:Marketing